20: CultureCast with guest Josselyne Herman-Saccio
Let’s talk about creating culture! Jenaro de Rosenzweig is a passionate street artist and art director based in Mexico City. He is the founder of a street art community and agency called “Street Art Chilago” and an art director at “Sachcrew '' which focuses on creating culture through street art. Jenaro's journey began with a website that showcased street art, leading him to organize the first street art tours in Mexico. He emphasizes the power of technology in making street art globally accessible and how social networks have transformed the concept of privacy. He shares how his street art agency collaborates with big corporations like Disney to create authentic, culturally rich murals that tell meaningful stories. Jenaro's unique approach involves co-creating art with others, where everyone's creativity contributes to the final piece. He encourages people to follow their ideas, take action, and start small, as these small steps can lead to significant and transformative impacts on society.
Key Takeaways:
- Street Art as a Cultural Connector: Jenaro de Rosenzweig highlights the power of street art as a cultural connector that brings people together. Through his street art tours, he enables individuals to experience the art in real life, fostering a deeper connection and understanding of the artists and their work. Additionally, his collaborative approach to creating murals allows diverse individuals to participate, co-creating art that represents a collective expression of culture.
- Authenticity in Corporate Art: Jenaro emphasizes the importance of authenticity in corporate art projects. He collaborates with big companies like Disney to create culturally relevant and meaningful murals that go beyond mere advertisements. By using street art styles and incorporating local cultural elements, Jenaro's work reflects genuine stories and resonates with the audience, showing how art can be a powerful tool for storytelling and cultural expression within a corporate context.
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